How to: not make an architecture magazine
To move beyond questions of survival in architectural publishing it is necessary to reconsider questions of purpose and models of practice. From an unknown point somewhere in a decades-long mess, this was never going to be easy, but changes in a habitat also produce blooms of new life, like microbes clustered insanely around volcanic vents.
In these challenging conditions, some are nostalgic for a possible past where architectural media was healthy enough to pursue ideas instead of business plans, and when architectural practice engaged with it seriously as a source of ideas. Others speculate about futures where editors don’t recycle the same ideas or the same people from a closed network, and when a fresh approach can find a public without the advantages of education or inheritance. And we prefer strategies for effective action immediately, so we launched an expedition to look for them.