The Pop-up Problem: Does the Obnoxious Phenomenon have Hidden Depths?
There’s no recent urban phenomenon more eye-rollingly obnoxious than the pop-up. Along with sparkly cupcakes and the Keep Calm and Carry On poster, they are one of the UK’s defining cultural artefacts of the post-crash era, seemingly inescapable in our suffering cities. But as opposed to infantilised consumption or austerity nostalgia, the pop-up offers us a corporate regurgitation of anti-corporate commerce, of urban danger and below-the-radar cool.
full article at the Architectural Review